Recruiting approach is always an interesting discussion. There are so many factors to consider – need, fit, culture, talent, character, etc… so there is no one path that works best. Every year, every team, every school, every coach may necessitate a different approach.

In my first years as an assistant at Providence College – before I was allowed out on the road per NCAA rules – I took note of the results of our recruiting. I couldn’t really evaluate recruiting on the front end because I wasn’t out on the road, so I evaluated it on the back end. I was evaluating the results of our recruiting in February and March by looking at the shortcomings of our team and making note of our best approach.

Take a look at the things you are not in February and March, and recruit those things in July. Whatever your team is missing during the season, those are the things you should be looking for on the road. At Providence we would almost always talk about how our team wasn’t tough enough come February and March – so one approach I developed was to recruit toughness. Coach Welsh was also very demanding on his point guards at Providence, and I noticed the ones that made it were pretty special – John Linehan, Donnie McGrath. Many of the point guards we recruited ended up not being point guards for us at Providence, so I made note of the value of recruiting true point guards. I don’t think you can ever have too many. Since I took over at Rhode Island College I’ve tried to recruit a point guard in every recruiting class.

Joe Wootten, the great high school coach at Bishop O’Connell High School in Virginia and the son of legendary high school coach Morgan Wootten of Dematha, said this to me in one of my first years on the road – “The things that coaches recruit in July are not the same things that win them games in March.” Avoid falling into that trap. If there are things that you are constantly talking about with your staff that your team doesn’t have during the season, those are the things you need to find on the recruiting trail. So it’s not as simple as just going out and getting the best players you see. It’s finding the guys with the right level of talent, but also those that fill those gaps. Every head coach has certain things they really value, and that is what should be valued on the road in recruiting. Some have different opinions on the recruitment process through which is useful to understand and think about to make the most effective choice for business.

There is a well-known political quote made popular by Mario Cuomo in the mid-80s that politicians “campaign in poetry, but govern in prose.” The idea is that campaigning is about selling a vision, the great ideas and inspiring quotes that get you elected. But governing is more about tough decisions and what is best for the masses. In a lot of ways we recruit in “poetry” but we coach in “prose.” The things we look for on the road are often the flashy, athletic, natural talent characteristics that we feel we can’t teach. The things we say to recruits are all about on selling our program and making what we have to offer look as appealing as possible. But when we run our programs we are not selling, we are much more direct with the message. The sole concern is what is best for the program, and individual feelings aren’t as important. We recruit in poetry, but we coach in prose. We don’t always see in July the things we need to win in March.

Taking stock of what is keeping your program short of winning a championship is where recruiting should start. Evaluating the talent and character of 17 and 18 year-olds is a difficult task, so having a clear vision of exactly what you need is crucial. The things you don’t have enough of in February and March are the things you should be looking for in July.



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