“Unbreakable”

Nick Saban referred to him as the Alabama "Head" Coach because he worked with players to reprogram their brains for success and performance.

He is Dr. Kevin Elko. In 2022, he was asked, "What's the one trait that all champions have?" His answer was ONE word. He said, "They're UNBREAKABLE." He said, “You can't break them. They're unbreakable. They have a vision of themselves. They have a concept they believe about themselves and they'll do anything to protect it."

How do they get this way? They do 2 things:

1. They believe in themselves - Self-belief and self-confidence comes from within. Top performers have a vision of themselves, what they want, and they work to become that vision. He said, "They'll protect that vision. You won't crack them." Their drive and belief allow them to choose resilience even when challenges and obstacles get in their way.

2. They take ownership of themselves - They take ownership of their attitude, effort, and mindset through the standard that they set. It's important to create a standard and live to that standard because you build good habits from that standard. He said, “When your habits are powerful and they are effective, you start to win now. If you don't develop habits intentionally, you will develop the bad ones.”. Champions take ownership of their attitude, effort, and mindset.

“A good coach inspires, a great coach teaches habit.” - Dr. Kevin Elko

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