Hierarchy of Commitment

Some good stuff from A.G. Lafley, the CEO of Proctor and Gamble, on what he had to do when he took over in 2000.

I always talk about this hierarchy of commitment. On the high end it's disciples - people who really believe in what you're doing and in you. And on the low end it's saboteurs. And there's everything in between. So I had to make sure that we got rid of the saboteurs, built a strong cadre of disciples, and moved all the fenced sitters to the positive side.