Bill Bowerman - "Professor of Competitive Responses"

Phil Knight's description of his college track coach and first partner with Nike, from his book Shoe Dog.

The most famous track coach in America, Bowerman never considered himself a track coach. He detested being called Coach. Given his background, his makeup, he naturally thought of track as a means to an end. He called himself a "Professor of Competitive Responses," and his job, as he saw it, and often described it, was to get you ready for the struggles and competitions that lay ahead, far beyond Oregon.