To Make It Special, Make It Hard

"The first thing you do is to make it special to play for Huron. And the best way to make it special is to make it hard. You need to make the players feel like they had to do something hard just to make the team - something not everyone would be willing to do - so they know just making the team means they accomplished something. And once that culture is established, it is relatively easy to maintain because the players, with a little guidance, will do it for you."

From John U. Bacon's book Let Them Lead. Al Clark, his former boss and a legendary high school hockey coach, on how to get started coaching the Huron hockey team.